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firerein press release


NAPANEE March 29, 2022 - FireRein Inc. is pleased to welcome Preeya Handa Bhardwaj to the FireRein board of directors. Following the appointment of Preeya, who will be leading our retail expansion and marketing, the board will comprise six directors. 


Preeya is a dynamic and accomplished business executive with 23 years of experience at Procter & Gamble and, most recently, as the founder of Handa Consulting Group Inc. During her successful career at P&G Canada as Director of Sales, Preeya was responsible for managing many P&G categories & brands (Pantene™, Crest™, Olay™, Oral B™, Secret™, Gillette™, Tide™, Pampers™, Bounty™, Charmin™ etc.) across all major retailers (Wal-Mart, Loblaws, Shoppers Drug Mart, Costco, Canadian Tire etc.), successfully leading her teams to deliver year over year growth and award-winning business results. 


Currently, Preeya helps her clients launch or expand their outstanding product offerings across Canadian and US retailers, offering end-to-end retail planning, account penetration and management services.


"It shocked me to learn about all the nasty chemicals that are being used in firefighting foams today. I am excited to partner with FireRein in helping them commercialize a technology that will help protect our health and environment and fundamentally change the game in firefighting." says Preeya. 


President and co-founder Quincy Emmons says, "FireRein is thrilled to add Preeya Bhardwaj as a Director. Preeya has an impressive résumé, and her extensive marketing and sales experience will be key in our next phase of growth. FireRein is fortunate to have someone of Preeya's calibre join our team." 

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