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firerein inc - media release


NAPANEE September 15, 2022 - FireRein’s Board of Directors appoints Wayne Maddever as Chief Executive Officer The Board of Directors is pleased to announce the immediate appointment of Mr. Wayne Maddever, Ph.D., FCAE, P.Eng. as the Chief Executive Officer of FireRein Incorporated. 


Wayne Maddever holds a Ph.D. in Materials Science Engineering from the University of Toronto. Since 1985, Wayne has held senior executive management positions with technology based businesses in start-up, turnaround, or acquisition situations where his skills in change management have brought considerable success in the commercialization of new technologies.

Wayne’s experience in private and public companies, both domestically and internationally, spans a variety of industries, including bio and advanced materials, precision manufacturing, recycling, waste-to-energy, and medical devices. Wayne also lectures at McMaster University on Leadership for Innovation and is a Fellow of the Canadian Academy of Engineering. Wayne is currently an Advisor & Portfolio Manager at Bioindustrial Innovation Canada.

“I would like to extend the warmest welcome to Wayne as he joins the management team as FireRein’s Chief Executive Officer. Wayne’s extensive experience in business management will benefit FireRein as we continue to grow quickly as a result of Eco-Gel’s UL listing and the increased awareness of the dangers of PFAS and firefighting foams.” – Quincy Emmons, President & Co-Founder of FireRein

Wayne's financial and business experience will benefit both the company and the shareholders now and in the future. Further, he will continue as a Director of the Board and is looking forward to working with FireRein President, Quincy Emmons, and the FireRein team.

William A. Stewart, CFIFireE, CFO, CMMlll
Board Chair

FireRein Inc. is a Napanee, Ontario based clean-tech company, dedicated to providing the firefighting community with effective, innovative and sustainable fire protection solutions. Our experienced team includes firefighters from various backgrounds in urban, rural, industrial and wildland firefighting, as well as a science and technology team with expertise in polymer biochemistry. FireRein has created Eco-Gel™, the world’s first and only 100% bio-sourced and 100% food-grade water additive that, when introduced into fire hose water streams, creates a potent firefighting gel that “sticks and stays” on any surface and in any orientation, to rapidly and safely extinguish fires. Learn more at 


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